Jan 03
OpenID is a single sign-in infrastructure that potentially alleviates the need to create new passwords and user names for every new site one joins or visits. There’s been lots of discussion about OpenID and who’s in, who’s almost in, and so on. Today, Yahoo formally joined (and fully legitimized) the effort. Microsoft Passport was originally conceived to be a similar system but failed to gain support and broad adoption.While it’s a great convenience for end users and intended to “open up” the process of signing in to sites, the strange paradox of OpenID is that it potentially reinforces a relationship between a user and his/her open ID “home.” That is, the master login that a person uses: AOL screenname, Wordpress login, or, now, Yahoo login. As Yahoo explains:
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written by Seo Men
\\ tags: OpenID, Yahoo
Nov 30
Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.
Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.
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written by Seo Men
\\ tags: european, Marketing, SEO, Yahoo
Nov 30
Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new and innovative feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called “Neighbors,” it combines functionality found on Yahoo’s suggestion boards and in Yahoo Answers. It came out of Yahoo Hack Day and the company has decided to introduce it on a limited basis to test community reaction.
It’s a completely non-commercial offering and is intended to allow people to make suggestions for how to improve local communities, vote on those suggestions, and potentially organize volunteers to address local issues. Below is a screenshot:
written by Seo Men
\\ tags: Community, Neighbors, Yahoo, Yahoo Answers
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