SEO Tips City » Web 2.0

How to Use Twitter to Boost Your Web Traffic

Seo Men — Tue, 14 Jul 2009 09:40:58 +0000

The following article about how to use Twitter to boost your web traffic should guarantee the receipt of desirable traffic. If you put good news on Twitter, then you usually receive good news. If, instead, you choose to post on Twitter a piece of information that you do not want made public, then you are sure to receive a lot of unwanted web traffic. By following the suggestion given in the following article, you should be able to avoid getting such unwanted web traffic. This is not the only way to boost traffic by using Twitter, but it is a method that recently received widespread distribution.

How to Twitter

Do the employees in your company provide your clientele with highly commendable customer service? Would you like to spread the word about your great customer service? Suppose that you could spread the word on Twitter. Would you like to learn how you can use Twitter to boost your web traffic?

Twitter Traffic

Kevin Stirtz, a writer has given every company with great customer service an additional way to get more “hits” on their website by making judicious use of Twitter. Stirtz writes content for the website amazingserviceguy.com. Stirtz happens to be looking for customer service stories. To be more specific, Stirtz wants to hear about customer service stories that have been posted on Twitter.

Earlier, Stirtz used HARO in order to put out a request for such stories. He has already received a number of stories, but he does not want to see an end to the flood of emails that he has received. Moreover, Stitrtz hopes to compose an article that will contain samples of good customer service from a broad range of different industries.

So, if you own and operate a business that is part of the banking industry, the healthcare industry, the retail industry, the insurance industry, the hospitality industry or the education field, then you need to get busy recalling all of the times when your employees demonstrated great customer service. Compose a short story about that example of good customer service and put it on Twitter.

If you happen to head a business that offers professional services, such as accounting or legal help, then you, too, need to dig in your memory for recollections of times when your employees showed great customer service. If you own and operate a small business, Stirtz is waiting to hear about any time when one or more of your employees demonstrated real skill in the delivery of great customer service.

Twitter Background

Of course, do not send word about your great customer service directly to Kevin Stirtz. First, put the details of that great customer service on Twitter. Allow it to look like a testimonial. Then send a note to Stirtz about the posting on Twitter concerning your great customer service.

How should you get in touch with this writer? Use the form that he has developed for the collection of Twitter stories. You will find that form at http://tinyurl.com/twervice. By responding to this request, you will not only please Kevin Stirtz, you will also delight Peter Shankman. Peter is the person who came up with the idea for HARO. Peter has helped you to learn about how to use Twitter to Boost your web traffic. The number of hits to your website that a response is sure to generate should make you, as a business owner, very happy.

Help customers find you on Google SERPs

Seo Men — Thu, 16 Apr 2009 12:21:50 +0000

Google Local Results

In a blog, Google talks about expanded local search results:

We like to make search as easy as we can, so we’ve just finished the worldwide rollout of local search results on a map, which will now appear even when you don’t type in a location. When you search on Google, we will guess where you are and show results near you. How do we guess your location? In most cases, we match your IP address to a broad geographical location. You can also specify your likely location using the “Change location” link on the top right corner, above the map. We try to make our guesses as good as they can be so that whether you’re shopping for [groceries], [sporting goods] or [flowers], or looking for your [bank], your [gym], or the [post office], you can just say what you want, and we’ll try to find it right where you are. You can also search for specific stores or street addresses near you, like [cornelia st cafe] in New York, for example.

Google Local Search Results

This is Expanded Local Results now available to all users worldwide.

Google Local Business Center

Use the Google Local Business Center to create your free listing. When potential customers search for local information, they’ll find your business: your address, your sites, hours of operation, even photos of your storefront or products. Whether you run a single office or dozens of jewelry shops, manage all your listings from a single account.

Web 2.0 Website Templates, Making The Internet Easy To Understand

Seo Men — Tue, 24 Feb 2009 15:33:58 +0000

Have you ever been to a website, and you did not know what was going on? You could tell that it was something you wanted to look at, but the design was all over the place. Well if you said yes, then you were not looking at a website that was made with a Web 2.0 template. These are great web templates that people can use to make their websites easier to understand, and best of all, easier to use. No longer do we have to guess at how to use a web site. Web 2.0 makes it easier for everyone to understand and use. Now we can all enjoy the beauty of the internet.

Web Template 14014

There are many different programs out there that you can use to make websites. However, if you do not understand how to use HTML then you are going to be stuck using website templates. Now these are fun to use, and plus they are easy. Of course, some of the website templates that are out there leave you will a little something else being needed. What is that something you ask? They do not make the website user friendly to the people that are coming to look at your site. The good news is now there is help. With Web 2.0 website template you are going to be able to make great websites that not only look good, but they are easy to use. Do not scare away your customers or friends with websites that are too over the top. Use the Web 2.0 templates, and make your website a welcoming one.

If you are thinking about using the Web 2.0 web site templates then you are thinking of using the main type of design for the internet nowadays. This is because everyone is trying to swich over to being easier to use. Now that computers cost less than they use to, everyone is getting connected around the world. However, for some people this is there first time on the internet, and they do not understand it as well as some people. Even so, with the Web 2.0 templates you can make your web site look top of the line, but without looking too scary. You get a lot of stuff whenever you get a Web 2.0 template. First of all, you get bigger and easier to read text. You also get a visibility aspect to your website that no other company can give you. Also, all of the Web 2.0 templates come with an enhanced navigation system that allows your users to surf your site with ease.

Website Template 19928

Trying to find user friendly web templates can be hard, and some of them are hard to figure out how to use. This does not mean that you should give up. This means that you are going to have to switch your website over to the only template that you are ever going to use, the Web 2.0. Not only are these websites going to be easier for people to surf, but it’s going to be easier for you to set up. It’s hard trying to set up your first website, let Web 2.0 help you. There is no reason for this task to be hard, and when using one of these templates it no longer has to be. Once you see your website on the internet for the first time, it’s a feeling that you will never forget. So go out there and get your Web 2.0 template today.

Blogging Tips From an Expert Blogger

Seo Men — Wed, 26 Mar 2008 09:18:04 +0000

Blogging Tips from an Expert. What makes some blogs better than others? How important are subscribers, Google PageRank, and Technorati score? What can you do to make your blog stand out? Jim Kukral and Paul Richlovsky of fathomseo.com/blog discuss some blogging tips for what really makes a good blog.

More info: http://www.fathomseo.com/blog/

Yahoo! Local Neighbors Community

Seo Men — Fri, 30 Nov 2007 10:48:49 +0000

Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new and innovative feature that allows community members to identify, discuss, and potentially organize around local issues of concern.

Yahoo! Local Neighbors

Called “Neighbors,” it combines functionality found on Yahoo’s suggestion boards and in Yahoo Answers. It came out of Yahoo Hack Day and the company has decided to introduce it on a limited basis to test community reaction.

It’s a completely non-commercial offering and is intended to allow people to make suggestions for how to improve local communities, vote on those suggestions, and potentially organize volunteers to address local issues. Below is a screenshot:

Walking the Line between SEO and Design

Seo Men — Fri, 26 Oct 2007 10:24:46 +0000

Like the Hatfields and McCoys, agency creative and SEO teams remain locked in a continuous feud divided by a line in the Google sandbox. Both sides stand behind their respective crafts, each believing their work vital to online success.One must drive traffic. The other must communicate brand experience. Both are essential, yet employ very different techniques and ideas. How can design and SEO live together in harmony?

The Design Side

Designers create Web sites with the audience in mind. Too often they believe a user’s experience dictates success. A simple “build it and they will come” mindset pervades their approach to site design. That’s not all bad.

At a very basic level, creative teams long to tell a story. Through design and copy, the team takes a brand and crafts a world for it. They instill a Web site with a look and theme; a feel and flavor. Often, the most effective way to convey a message is through more expressive technologies like Flash, AJAX, and Silverlight. Even video integration has become more prevalent with increased broadband penetration.

Designers want to make use of these technologies because they engage the user. Technological integration helps tell the brand story and bring design to life. If Flash or Silverlight will make the overall site experience more enticing and interactive, then designers should implement them accordingly.

The SEO Side

If a designer tells a story, then the search engineer provides directions to the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a Web site must be seen to be heard.

Now here’s a surprise. Remember those cool technologies the creative team wants to use? Well, SEO wants to use them too. They’re just more cautious.

While an SEO-friendly Web site doesn’t need to be straight HTML, SEO teams must take into consideration search engine spiders. Even if a site uses AJAX, key content must be accessible to spiders for indexing.

This is where the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what’s more important: the experience or the traffic? Which side is right?

The Compromise

It can’t all be about SEO. If you drive traffic to a site and user experience is sub-par, you disappoint not only the user but the client as well. Conversely, what good is an eye-catching Web site if no one can see it? The Internet is big enough for both experiential design and search optimization.

While not always easy, the designer and search engineer can find ways to achieve both creative and search interest without sacrificing the integrity of either.

The key to such compromises is education. Creative must understand how SEO works; SEO must comprehend the importance of certain design elements to branding and messaging. Both must also consider how visitors will reach the site. Will they find it solely through search? Or will a media blitz help drive traffic to the site? All these elements must be considered when negotiating design and optimization issues.

The Client Comes First

Regardless of department affiliation, designers and SEOs must place client interests before their own. Clients want both brand identity and search visibility. The creative and SEO teams need to put aside their blood feud in order to meet such expectations.

Sometimes you might have to forgo a video splash page, or you may need to optimize a Flash microsite. Even if you disagree with the other department’s tactics, you still need them to achieve project objectives. The client matters, not your personal interests.

Semantic Web and SEO

Seo Men — Fri, 17 Aug 2007 10:23:34 +0000

What is The Semantic Web?

The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organise and merge the data as it will have more “understanding” of the meaning of the data.

For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.

The are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more. The discussion of these is beyond the scope of this article.

How could The Semantic Web effect search?

The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.

How will this change SEO?

It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.

No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.

Michael Hawthornthwaite works at Acid Computer Services

Walk2Web: Walk Don’t Stumble The Web

Seo Men — Fri, 10 Aug 2007 18:22:53 +0000

With StumbleUpon recently acquired for somewhere between $60 and $75 million it has brought other similar sites into the spotlight as the search is on for the next Stumble.

StumbleUpon leverages a ~~stupid~~ plain simple approach to enable its users to discover new places and videos on the web. If you are not one to “stumble,” you might want to give “walking the web” a try with Walk2Web.

Walk2Web

Walk2Web, created by San Jose-based Siteheart, uncovers new places on the web in a similar simple fashion to that of StumbleUpon but has its own gimmicky twist. Instead of stumbling, a user is presented a slide-show of random web site screen-shot thumbnails. Upon clicking on one of the site screen-shots a user is shown a visual representation of the related sites and a user can “walk” to other related sites. In addition a user can type in a direct URL to “walk” the web. Using Somewhat Frank as an example, I have captured a screen-shot (below) that shows how associated sites are presented.