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Top 10 SEO Tips for Google, Yahoo, and Bing

Seo Men — Mon, 22 Mar 2010 21:40:10 +0000

When you have a website your goal will be to create a user friendly, professional site and just as important will be to optimize your site so that a lot of people find that site that you worked so hard on. It is very important to optimize your site for all search engines. While many webmasters only think about Google, one should keep in mind all of the top search engines. You will want to rank as highly as possible in the engines that people use the most. Therefore, let’s take a look at Top 10 SEO Tips for Google, Yahoo, and Bing to make your site as visible as possible and increase your traffic.

Google Search Homepage

While you are creating your website there are two ways of looking at your site and to have a successful website, you must look at both sides of the coin at the same time. You want visitors to enjoy visiting your website. You want them to find it informative and helpful. You probably want them to keep coming back. And depending on the type of site that you have you will want them to take some type of action. This action may be clicking on advertisements, signing up for your newsletter, or even buying directly from your site. The average person only takes between 1 and 3 seconds to decide if they are going to stay on a site or hit the back button. Therefore, one of your main goals must be to make your website inviting so that people will want to stay and see what your site is all about. Or at the very least, you will want them to stay long enough to take whatever action it is that you wish for.

Bing Search Homepage

On the other side of the coin, you must create a site so that people can find you. The most beautifully designed, most user friendly, most interesting site in the world will do you no good if no one can find you. If that site that you worked so hard on is hidden on page 50 of the search results, you won’t have a chance to impress those visitors.

Yahoo Search Homepage

So, how do you make a great site and do what you must so that it is easily found? The answer is in SEO. This is search engine optimization. Your goal will be to incorporate all of your great design ideas, and then make sure that the text on each of your pages is optimized properly so that people will find you when they search for you. This will be your keywords, the words that someone types into a search bar in order to find information. And you want them to find you. So, let’s look at the top 10 SEO Tips for Google, Yahoo, and Bing.

Tip One: Insert your keywords in the title tag of each page, so that the search engines clearly know what your page is about. Each page should have a different keyword/s.
Tip Two: Be sure that your keyword is one that the average person will search for. If your site is about flowers, you would not want your keywords to be “nature’s beauty on a stem”. Be direct.
Tip Three: Use those same keywords as a text link to another page in your site. This can be done somewhere in the body of the page.
Tip Four: Treat each page as if it were its own website. If each page is almost identical, the search engines will steer clear. It is best to take one subject and break it up into smaller sections, each being a page with its own keywords.
Tip Five: Do not then type those keywords all over the page. This is looked at as spamming. You should have your keywords several times on a page; however make sure that they fit in with your text. If you feel that you have to keep using those keywords, look for synonyms.
Tip Six: Stay away from link farms and do not pay for links. Look to exchange links with legitimate sites that are in the same category as your site.
Tip Seven: Never use a doorway; these are designed for robots and not for people. Search engines do not like them.
Tip Eight: Add title tags to your text links. This is similar to when you use an alt tag to show text for images when someone hovers their mouse over them.
Tip Nine: Use an alt tag for your images. Your site probably has a good amount of image and you don’t want these to go to waste.
Tip Ten: Submit your site to search engines yourself or allow it to be found by having links to your site on other legitimate sites…

Use these top 10 SEO Tips for Google, Yahoo, and Bing and you can’t go wrong.

Top AdWords Mistakes

Seo Men — Sat, 26 Dec 2009 20:42:19 +0000

Using Google AdWords is a fantastic way to have your website found by those whom you are targeting. Using this method is easy, direct and can get you great results when it is implemented properly. Why then, do some site owners have troubles and not see the expected results? The answer is because they overlooked the rules that one must play by when using AdWords. Let’s look at the top AdWord Mistakes that one can make. All you need to do is avoid making these mistakes and you will be well on your way to having a high traffic, successful website.

From the little guy with the one website to the nationwide company trying to summon up even more business, people are constantly misusing AdWords and then wondering what in the world went wrong. When used correctly and when avoiding the most common mistakes, this can be an easy, direct, successful method to increasing your traffic and most importantly, targeting the type of traffic that you desire.

Google Adwords Mistakes

Let’s look at the top AdWord mistakes that website owners make and how to avoid these. It is highly suggested to have your website setup correctly before you even begin using AdWords. One of the biggest mistakes that a website owner makes is to design a website that they love, with their favorite colors, with unique and interesting navigation that they find to be innovative. What this does, is it creates a site that no one else “gets”. While the creator may be looking at what he perceives to be a masterpiece, visitors like to know exactly what they are looking at. On average, a person takes between one and three seconds to decide if they are going to stay on a site. Just getting traffic to your site is not enough, you want those people to stay long enough to find out what you are about and what you have to offer to them. Your goal should be a simple, professional website that is engine-friendly (search engines have an easy time knowing what your site is about). Reading the articles in the Google AdWords Learning Center will be of great help in this regard.

Now, let’s look at the top AdWord mistakes once you have your site ready and wish to use AdWords. Mistake number one is not turning off the content network. This option is set to “on” by default. You may use this down the line, however never begin with this on. When you manually set it to “off”, you will then not show up on websites such as the New York Times, where you will get a ton of impressions, but hardly any serious clicks.

Another top Adword mistake is to choose too many keywords. While it may seem like a great idea to list every possible word or phrase that someone could enter to find you, it works much better if you find a certain niche, without a lot of competition and stick with that. For example, millions of people may search for “garden” but you may find higher success with the small niche of “roses”.

It is also a good idea to keep an eye on your competition. The Google Keyword Tool will allow you to see the keywords of other websites related to yours. A final tip for avoiding top AdWord mistakes is to be sure to put your keyword in the text of your advertisement. It should be in the title and also the actual text.

SEO For Your Small Business

Seo Men — Wed, 28 Oct 2009 08:31:28 +0000

In today’s world, just about everything in business can be connected to the Internet. This applies to all types of business, from multimillion dollar companies to the smaller mom and pop stores. Small business can be losing out on a large customer base is they do not understand the power of the Internet and how maintaining a well optimized website has many benefits. When people seek information on services or products, most likely the Internet is the place where they will begin their search. Let’s take a look at SEO (Search Engine Optimization) and what this means for your small business.

SEO means search engine optimization. The acronym “SEO” can also refer to “search engine optimizers” professionals who can take your website, optimize it correctly and in the end, bring you a lot of traffic and potential customers.

SEO For Small Business

Let’s take a look at why this is so important and how this applies to a small business. Just about everyone has a website in today’s world, from international companies to personal sites. Phone books are rarely used anymore. When someone wants to find out about services or products, they turn to their computer.

Having a well planned out website is very important for a small business. You want any person to easily see who you are, what you offer and by which methods they may obtain your services or products. However, even if you have a wonderful website, this does not help you if no one can find you.

One business person created a well thought out, easy to read website and was very excited that when entering the search term for their business they came up first in the search results. However, it will do your small business no good if you can only be found by the particular name of your business.

You want to be found when people enter in certain keywords. What are keywords, you may ask. Keywords are words that the average person enters into a search bar to find out information. For example, if you sell hammers and nails you would want your small company’s website to come up high in the search results for “hammers and nails”.

The goal of most business websites is to appear on the first page of results. Very rarely does the average person look passed the first page. If they do, it is even more rare if they look passed the third page. You can always pay to appear first, this would be a sponsored listing. However, if you website text is optimized correctly, you can appear highly ranked for the key words of your choice.

The object of optimizing a site is to edit the content and HTML coding to both increase its significance to particular keywords and to remove barriers to the indexing activities of search engines.

The majority of people search via Google, although other search engines are used as well. In most cases, a website should be created to please Google and other search engines will follow along. Do SEO for your small business and you will be been by more people than you thought possible. If you are not optimized correctly, you could land so far back in the search results that no one will ever find you. Never underestimate the need for proper SEO for your small business.

Top SEO Mistakes

Seo Men — Mon, 12 Oct 2009 13:21:25 +0000

Avoidance of the top SEO mistakes calls for familiarity with the most modern types of product marketing. Today, experts at branding sometimes struggle to avoid those mistakes. A branding expert might, for example, want to use a brand name as a keyword. Yet a brand name is not apt to be entered in the box of a search engine. The modern day marketing expert has learned how to downplay use of a brand name within website content. Instead, that marketing expert peppers the content with well chosen keywords, words that a potential customer might be expected to type into a search engine.

SEO Mistakes

The owner of a website wants that website to appear near the top of the search engine rankings. In order to achieve that goal, a website owner should direct his or her efforts at search engine optimization (SEO). In order to avoid the top SEO mistakes, a website owner needs to learn what he or she can and can not control.

While SEO includes the selection of keywords, those skilled at SEO work know that selection of the perfect keywords does not insure a high search engine ranking. The primary keyword should be included in the title tag for the website. Poor positioning of the primary keyword is one of the top SEO mistakes.

Whenever a website contains lots of good information, it becomes impossible to put all of that information on a single web page. For that reason, a website owner should plan to have an announcement or a description tag for each posted article on his or her website. The absence of an announcement or a description tag is another of the top SEO mistakes.

The typical Internet viewer does not want to spend time searching web content for a valuable piece of information. The first paragraph of any content article should summarize the focus of that article. That first paragraph should also contain the primary keyword. Failure to offer a suitable opening paragraph in each content article constitutes commission of yet another of the top SEO mistakes.

Search engine rankings depend on more than the presence of keywords; they also relate to the frequency and distribution of those keywords. Content that contains a flood of keywords will not appear near the top of a search engine ranking. Judicious use and distribution of keywords insures good positioning within a search engine ranking. Disregard for good keyword density belongs on the list of top SEO mistakes.

The “spider” that helps to determine the search engine rankings pays close attention to the number of outbound links and back links on each website. Good content will help a website to gain a satisfactory number of back links. The website owner should look for websites with similar content, sites that seem to be a fitting endpoint for an outbound link. Failure to include both types of links allows the site owner to become trapped in yet another of the SEO mistakes.

A fresh loaf of bread can get stale over time. Fresh content on a website does not stay fresh forever. The wise website owner makes certain to include information on company news or product changes in frequently updated content. The absence of fresh content can knock a website from the prime position in the search engine rankings. It is another of the SEO mistakes.

Google Invests in Pixazza

Seo Men — Mon, 10 Aug 2009 07:28:19 +0000

Each and every day there are internet technology developers that are looking to find new ways to tie existing internet merchants together with people that may have a need for their products. Right now, internet advertising is a multi-billion dollar business, and the companies that can find new ways to drive traffic to retail websites are the ones that are cashing in on the rising success of the internet. Pixazza is one such technology innovator, and with companies like Google backing them up it looks like Pixazza just may be the newest way to advertise and make a lot of money on the internet.

Pixazza Ads

Imagine that you are looking at a candid picture of your favorite celebrity as they are out on the town, and they are dressed in some very elegant clothes. Now imagine that you wish you could find out where they got their clothing, and how you may be able to get some of that clothing for yourself. Maybe you are just curious as to the cost of the clothing, or you may even just be wondering where they could have possibly shopped to get the garments they are wearing. Would it not be convenient and great to be able to run your mouse over that picture and see all of the purchasing information you need to know about that clothing, and then have the option of going to that retail site and making a purchase? With the technology being developed by Pixazza you will be able to do just that, and make your celebrity clothing dreams come true.

Pixazza How it Works

Right now the technology only applies to clothes, but if it catches on with the public then development could begin on making this sort of technology available on most of the images you see in internet photos. The project is being funded by Google through their investment company called Google Ventures, and it is an example of how Google is attempting to expand the influence of the internet into more areas of people’s lives.

As with any new technology, the Pixazza experiment has its good points and its bad points. The good points are that any picture could instantly become a celebrity commercial endorsing clothing and other products without needing the consent of the celebrity. People can take any image on the internet and apply this technology to it to offer a catalog of the products being seen in the image. It sounds like it could be a bonanza to internet retailers, and an excellent way to generate even more advertising revenue for internet webmasters. But the downside is something that still needs to be worked out before the technology can become a success.

Pixazza Jennifer Aniston Photo

Right now a user is alerted to the existence of a Pixazza link on an image with a small yellow price tag icon. The user runs their mouse over the icon, and the information on the product appears. The problem here is the annoying presence of several yellow tag icons in one image. The solution could be to post the image twice, but then that borders on the image becoming a commercial.

Pixazza Screenshot

The other problem is associating celebrities with products that they are not paid to endorse. Celebrities protect their images very vigorously, and to use that image without permission to promote a product could run into legal problems.

These reasons are why Pixazza is still under development, but with the help of Google the developers at Pixazza are hoping to get their product working just right and make it available to the public.

How to Use Facebook to Boost Your Web Traffic

Seo Men — Fri, 31 Jul 2009 09:13:28 +0000

If you have a website, you certainly understand the great need to boost your traffic. The days of simply optimizing keywords and exchanging links is slowly ending. As the popularity of social networking sites increases, this changes the way that webmasters must think in regard to building a traffic base. The most interesting site in the world will do no one any good if it is sandboxed or buried on page 10 under your keywords. Let’s take a look at how to use Facebook to boost your web traffic.

Facebook Logo

Facebook is an extremely popular social networking site. What does this mean and how does this apply to you? Your goal as a webmaster is to increase traffic to the highest extent possible. Facebook has more than 115 million people who log in every single month. It is the biggest networking site in the world. Let’s take a look at how this can help you. Many people log into Facebook to meet up with friends, make posts about what is new in their world and to search through profiles of other members, many times finding new online friends. These 115 plus people each month can help you get traffic to your site.

Facebook Barack Obama Page

Think about how to use Facebook to boost your web traffic as tapping into a huge source of potential visitors to your site. The steps of using Facebook to boost your traffic is fairly easy and we will discuss the steps that you can take with results faster than you imagined. You will first want to build a Facebook network. This will be a group of online friends, which will continually grow. If you can obtain one friend, you can have thousands and it works in the following way.

You simply need to create a profile for yourself and your website. Your profile should reflect the focus of your site. If your site is regarding gardening, make this the focus of your Facebook profile.
Now it is time to find other people who are interested in gardening. With over hundreds of millions of people, this is actually the easy part. There are countless groups and all you need to do is join groups that relate to what your site is about.

As you look at relevant groups, ask that group to add you as a friend. Try to send out twenty requests each day. If you do that, you could easily build a network of over a thousand people who are all interested in the subject of your website, within a couple of months.

Taking only perhaps a half hour per day or less, you will not want to disappear; your network needs to see that you are active. Your goal will be to do small things that create an interest in what you are doing. This is done by putting up posts. It is best if you mix these up with a bit of business and a bit of personal and fun information. For example, you can talk about the new sale that is about to start and the next day you can post a funny joke that relates to what your site is all about. The key is to make your thoughts and correlating website interesting. People will click in to read about you and this drives a percentage of them to your site. The more you post, the more traffic you gain. It really is that simple.

How to Use Twitter to Boost Your Web Traffic

Seo Men — Tue, 14 Jul 2009 09:40:58 +0000

The following article about how to use Twitter to boost your web traffic should guarantee the receipt of desirable traffic. If you put good news on Twitter, then you usually receive good news. If, instead, you choose to post on Twitter a piece of information that you do not want made public, then you are sure to receive a lot of unwanted web traffic. By following the suggestion given in the following article, you should be able to avoid getting such unwanted web traffic. This is not the only way to boost traffic by using Twitter, but it is a method that recently received widespread distribution.

How to Twitter

Do the employees in your company provide your clientele with highly commendable customer service? Would you like to spread the word about your great customer service? Suppose that you could spread the word on Twitter. Would you like to learn how you can use Twitter to boost your web traffic?

Twitter Traffic

Kevin Stirtz, a writer has given every company with great customer service an additional way to get more “hits” on their website by making judicious use of Twitter. Stirtz writes content for the website amazingserviceguy.com. Stirtz happens to be looking for customer service stories. To be more specific, Stirtz wants to hear about customer service stories that have been posted on Twitter.

Earlier, Stirtz used HARO in order to put out a request for such stories. He has already received a number of stories, but he does not want to see an end to the flood of emails that he has received. Moreover, Stitrtz hopes to compose an article that will contain samples of good customer service from a broad range of different industries.

So, if you own and operate a business that is part of the banking industry, the healthcare industry, the retail industry, the insurance industry, the hospitality industry or the education field, then you need to get busy recalling all of the times when your employees demonstrated great customer service. Compose a short story about that example of good customer service and put it on Twitter.

If you happen to head a business that offers professional services, such as accounting or legal help, then you, too, need to dig in your memory for recollections of times when your employees showed great customer service. If you own and operate a small business, Stirtz is waiting to hear about any time when one or more of your employees demonstrated real skill in the delivery of great customer service.

Twitter Background

Of course, do not send word about your great customer service directly to Kevin Stirtz. First, put the details of that great customer service on Twitter. Allow it to look like a testimonial. Then send a note to Stirtz about the posting on Twitter concerning your great customer service.

How should you get in touch with this writer? Use the form that he has developed for the collection of Twitter stories. You will find that form at http://tinyurl.com/twervice. By responding to this request, you will not only please Kevin Stirtz, you will also delight Peter Shankman. Peter is the person who came up with the idea for HARO. Peter has helped you to learn about how to use Twitter to Boost your web traffic. The number of hits to your website that a response is sure to generate should make you, as a business owner, very happy.