SEO Tips City » PayPal

SEO For Your Small Business

Seo Men — Wed, 28 Oct 2009 08:31:28 +0000

In today’s world, just about everything in business can be connected to the Internet. This applies to all types of business, from multimillion dollar companies to the smaller mom and pop stores. Small business can be losing out on a large customer base is they do not understand the power of the Internet and how maintaining a well optimized website has many benefits. When people seek information on services or products, most likely the Internet is the place where they will begin their search. Let’s take a look at SEO (Search Engine Optimization) and what this means for your small business.

SEO means search engine optimization. The acronym “SEO” can also refer to “search engine optimizers” professionals who can take your website, optimize it correctly and in the end, bring you a lot of traffic and potential customers.

SEO For Small Business

Let’s take a look at why this is so important and how this applies to a small business. Just about everyone has a website in today’s world, from international companies to personal sites. Phone books are rarely used anymore. When someone wants to find out about services or products, they turn to their computer.

Having a well planned out website is very important for a small business. You want any person to easily see who you are, what you offer and by which methods they may obtain your services or products. However, even if you have a wonderful website, this does not help you if no one can find you.

One business person created a well thought out, easy to read website and was very excited that when entering the search term for their business they came up first in the search results. However, it will do your small business no good if you can only be found by the particular name of your business.

You want to be found when people enter in certain keywords. What are keywords, you may ask. Keywords are words that the average person enters into a search bar to find out information. For example, if you sell hammers and nails you would want your small company’s website to come up high in the search results for “hammers and nails”.

The goal of most business websites is to appear on the first page of results. Very rarely does the average person look passed the first page. If they do, it is even more rare if they look passed the third page. You can always pay to appear first, this would be a sponsored listing. However, if you website text is optimized correctly, you can appear highly ranked for the key words of your choice.

The object of optimizing a site is to edit the content and HTML coding to both increase its significance to particular keywords and to remove barriers to the indexing activities of search engines.

The majority of people search via Google, although other search engines are used as well. In most cases, a website should be created to please Google and other search engines will follow along. Do SEO for your small business and you will be been by more people than you thought possible. If you are not optimized correctly, you could land so far back in the search results that no one will ever find you. Never underestimate the need for proper SEO for your small business.

Top 10 Search Providers, June 2007

Seo Men — Tue, 14 Aug 2007 06:07:36 +0000

Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.

Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.)

Top 10 Parent Companies

Example: The data indicates that 44.7 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched an New York Times Company-owned application during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or more of their sites or applications.

Table 2. Top 10 Brands, Combined Home & Work (U.S.)

Top 10 Brands

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

PayPal: Importance of being safe online

Seo Men — Sat, 11 Aug 2007 07:44:42 +0000

In light of the report by the House of Lords Science and Technology Committee, into the security of the Internet, Cristina Hoole, Spokesperson for PayPal, comments about the importance of being safe online:

The security of people who use the Internet and shop online must become a top priority, not just for the Government but also software vendors, if the ongoing threat of e-crime is to be culled. Continued proactive action needs to be taken so that people in the UK are not put at risk. At present more than 27.4 million people in the UK have received a phishing email at some point, with 18.1 million people receiving an email that has purported to have come from their bank. These are worrying statistics, especially if anyone has been tricked into responding to them.

“Online companies have an obligation to consumers to help them stay safe online, so they do not become the unwitting victims of e-crime. PayPal does a number of things to help its customers stay safe online, and at the heart of our own activity is consumer education. However, a successful programme does not, and cannot stop there – Government, the police, financial services providers, internet providers, retailers, must all work together to fight the criminals who will otherwise continue to target online consumers with increasingly complicated scams.”

PayPal top ten tips on how to spot a fake email:

Check your account! If a PayPal user is ever sent an email which seems suspicious the immediate and most basic action to take is to log into your account and verify any activity before going ahead with any transactions.
Generic greetings. Many spoof emails begin with a general greeting, such as: “Dear PayPal member.” If you do not see your first and last name, be suspicious and do not click on any links or button.
A fake sender’s address. A spoof email may include a forged email address in the “From” field. This field is easily altered.
A false sense of urgency. Many spoof emails try to deceive you with the threat that your account is in jeopardy if you don’t update it ASAP. They may also state that an unauthorised transaction has recently occurred on your account, or claim PayPal is updating its accounts and needs information fast.
Fake links. Always check where a link is going before you click. Move your mouse over it and look at the URL in your browser or email status bar. A fraudulent link is dangerous. If you click on one, it could:
- Direct you to a spoof website that tries to collect your personal data.
- Install spyware on your system. Spyware is an application that can enable a hacker to monitor your actions and steal any passwords or credit card numbers you type online.
- Cause you to download a virus that could disable your computer.
Emails that appear to be websites. Some emails will look like a website in order to get you to enter personal information. PayPal never asks for personal information in an email.
Deceptive URLs. Only enter your PayPal password on PayPal pages. These begin with paypal.com. If you see an @ sign in the middle of a URL, there’s a good chance this is a spoof. Legitimate companies use a domain name e.g. company.com. Even if a URL contains the word “PayPal,” it may not be a PayPal site. Examples of deceptive URLs include: paypalsecure.com, paypa1.com, secure-paypal.com, and paypalnet.com. Always log in to PayPal by opening a new web browser and typing in the following: https://www.paypal.com/. Never log in to PayPal from a link in an email.
Unsafe sites. The term “https” should always precede any website address where you enter personal information. The “s” stands for secure. If you don’t see “https,” you’re not in a secure web session, and you should not enter data.
Pop-up boxes. PayPal will never use a pop-up box in an email as pop-ups are not secure.
Attachments. Like fake links, attachments are frequently used in spoof emails and are dangerous. Never click on an attachment. It could cause you to download spyware or a virus. PayPal will never email you an attachment or a software update to install on your computer.

If you receive a spoof email, forward the entire email – including the header information to spoof@paypal.com, then delete it from your mailbox. Please note that the automatic response you get from us may not address you by name.