SEO Tips City » Marketing

Top AdWords Mistakes

Seo Men — Sat, 26 Dec 2009 20:42:19 +0000

Using Google AdWords is a fantastic way to have your website found by those whom you are targeting. Using this method is easy, direct and can get you great results when it is implemented properly. Why then, do some site owners have troubles and not see the expected results? The answer is because they overlooked the rules that one must play by when using AdWords. Let’s look at the top AdWord Mistakes that one can make. All you need to do is avoid making these mistakes and you will be well on your way to having a high traffic, successful website.

From the little guy with the one website to the nationwide company trying to summon up even more business, people are constantly misusing AdWords and then wondering what in the world went wrong. When used correctly and when avoiding the most common mistakes, this can be an easy, direct, successful method to increasing your traffic and most importantly, targeting the type of traffic that you desire.

Google Adwords Mistakes

Let’s look at the top AdWord mistakes that website owners make and how to avoid these. It is highly suggested to have your website setup correctly before you even begin using AdWords. One of the biggest mistakes that a website owner makes is to design a website that they love, with their favorite colors, with unique and interesting navigation that they find to be innovative. What this does, is it creates a site that no one else “gets”. While the creator may be looking at what he perceives to be a masterpiece, visitors like to know exactly what they are looking at. On average, a person takes between one and three seconds to decide if they are going to stay on a site. Just getting traffic to your site is not enough, you want those people to stay long enough to find out what you are about and what you have to offer to them. Your goal should be a simple, professional website that is engine-friendly (search engines have an easy time knowing what your site is about). Reading the articles in the Google AdWords Learning Center will be of great help in this regard.

Now, let’s look at the top AdWord mistakes once you have your site ready and wish to use AdWords. Mistake number one is not turning off the content network. This option is set to “on” by default. You may use this down the line, however never begin with this on. When you manually set it to “off”, you will then not show up on websites such as the New York Times, where you will get a ton of impressions, but hardly any serious clicks.

Another top Adword mistake is to choose too many keywords. While it may seem like a great idea to list every possible word or phrase that someone could enter to find you, it works much better if you find a certain niche, without a lot of competition and stick with that. For example, millions of people may search for “garden” but you may find higher success with the small niche of “roses”.

It is also a good idea to keep an eye on your competition. The Google Keyword Tool will allow you to see the keywords of other websites related to yours. A final tip for avoiding top AdWord mistakes is to be sure to put your keyword in the text of your advertisement. It should be in the title and also the actual text.

AdSense for mobile content now integrated with DoubleClick Mobile

Seo Men — Sat, 12 Apr 2008 14:03:13 +0000

Last week we launched our new mobile image ads, which give mobile web publishers the flexibility to display image ads in addition to text ads on their sites.

Doubleclick Office

As of today, AdSense for mobile content publishers who have configured their sites to display mobile image ads can now have ads served to their sites from DoubleClick Mobile. This means more advertisers for AdSense for mobile content publishers, more inventory for DoubleClick Mobile advertisers, and more ad relevance for browsers of the mobile web.

Blogging Tips From an Expert Blogger

Seo Men — Wed, 26 Mar 2008 09:18:04 +0000

Blogging Tips from an Expert. What makes some blogs better than others? How important are subscribers, Google PageRank, and Technorati score? What can you do to make your blog stand out? Jim Kukral and Paul Richlovsky of fathomseo.com/blog discuss some blogging tips for what really makes a good blog.

More info: http://www.fathomseo.com/blog/

Fahy to lead Yahoo’s European marketing

Seo Men — Fri, 30 Nov 2007 11:10:31 +0000

Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe. Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.

He joins from Research in Motion, where he was brand marketing director for BlackBerry across Europe, the Middle East and Africa. Previously he spent seven years with Orange, from 1999, holding various roles including director of global brand communications. Most recently at Orange, Fahy was head of brand, planning and advertising for the mobile operator’s UK business, before leaving in 2005.

“We are excited to have someone of his calibre and experience joining the Yahoo team as we transform the company to being customer centric in everything we do,”

said Toby Coppel, the Yahoo! Europe managing director.

Coppel, formerly the Yahoo chief strategy officer, has been keen to engineer a turnaround of the Yahoo operation and brand since being appointed to the European role in April. In a recent interview he said that poorly performing parts of the European business have until the end of the first quarter next year to improve or faced being closed down or sold.

The company wants to focus on services that users are interested in on a daily basis, such as news and sport, with other operations, such as price comparison service Kelkoo, under strategic review. Yahoo!’s share of the European search market is just over 3%, compared with around 18% in the US and 14% worldwide, according to ComScore.

Top 10 Search Providers, June 2007

Seo Men — Tue, 14 Aug 2007 06:07:36 +0000

Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.

Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.)

Top 10 Parent Companies

Example: The data indicates that 44.7 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched an New York Times Company-owned application during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or more of their sites or applications.

Table 2. Top 10 Brands, Combined Home & Work (U.S.)

Top 10 Brands

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Walk2Web: Walk Don’t Stumble The Web

Seo Men — Fri, 10 Aug 2007 18:22:53 +0000

With StumbleUpon recently acquired for somewhere between $60 and $75 million it has brought other similar sites into the spotlight as the search is on for the next Stumble.

StumbleUpon leverages a ~~stupid~~ plain simple approach to enable its users to discover new places and videos on the web. If you are not one to “stumble,” you might want to give “walking the web” a try with Walk2Web.

Walk2Web

Walk2Web, created by San Jose-based Siteheart, uncovers new places on the web in a similar simple fashion to that of StumbleUpon but has its own gimmicky twist. Instead of stumbling, a user is presented a slide-show of random web site screen-shot thumbnails. Upon clicking on one of the site screen-shots a user is shown a visual representation of the related sites and a user can “walk” to other related sites. In addition a user can type in a direct URL to “walk” the web. Using Somewhat Frank as an example, I have captured a screen-shot (below) that shows how associated sites are presented.

AdWords Campaign Optimizer now available

Seo Men — Mon, 06 Aug 2007 11:18:43 +0000

Today, we’re happy to announce the launch of a new ad performance tool called Campaign Optimizer.

Google AdWords Optimizer

It’s an on-demand AdWords tool that provides personalized campaign ideas in just minutes.

AdWords Campaign Optimizer Tool

We’re always looking for ways to help you improve your account performance and increase your advertising return, and we’re excited that this tool can help jumpstart your optimization efforts. To start, click on the ‘Optimize Campaign’ link on the ‘Campaign Summary’ page, as shown in this screenshot below.

More details: adwords.google.com

AdWords Editor 3.5 Update

Seo Men — Thu, 21 Jun 2007 12:14:23 +0000

We’d like to ask anyone still using AdWords Editor 2.0, 2.5, or 3.0 to upgrade to the latest version (3.5) before July 10, 2007. After July 10, versions 2.0, 2.5, and 3.0 will no longer be supported. To upgrade, just follow the automatic download prompt that appears whenever you start AdWords Editor. You can find instructions on how to preserve any comments or unposted changes when you upgrade here.

For a complete list of version-specific changes, see AdWords Editor Release Notes

News by AdWords Blog

Google Adwords Landing Pages – new factor into the Quality Score

Seo Men — Wed, 19 Jul 2006 12:37:15 +0000

Inside AdWords – http://adwords.blogspot.com/

From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages…

(The official source for information about AdWords)

If you do see an increase in minimum bids and you feel that your landing page is providing a great user experience, please contact AdWords support and we’ll take a look. Also, for useful guidelines which will help to define what users look for in a high quality site, we hope you’ll take a look at the landing page and site quality guidelines, from the AdWords Help Center.

Introduction to Affiliate Marketing

Seo Men — Fri, 14 Jul 2006 14:40:31 +0000

How to select an affiliate program that works for you?
Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your website reputation. This is why you got to carefully select your affiliate marketing programs and make sure that they work for you same as your work for them. Given below are a few points that will help you make better decision in choosing an affiliate program that works for you rather than working only for the affiliate merchant.

Your Website and Your Visitors

If you already have a website, make sure to go for online affiliate programs that jell with your website theme. If your website is about cars then promoting cycle related products is going to have very less or no impact.

Secondly finding and scrutinizing your visitors and your target market is a good idea. In any affiliate program, your visitor is the one who is going to get you returns. So primarily get to know your visitors. Analyze your visitor behaviour using your website statistics before deciding on which affiliate program to go for. Your objective should be to find out what your visitors are looking for and then promote products of their interest which also match with your existing products or services (if any).

Affiliate Merchant’s Website

Most affiliates don’t give much importance to the affiliate merchant’s website, forgetting the fact that here’s where the actual sales conversion is to take place. It’s very important that the affiliate merchant’s website is designed to sell. So check and make sure that the merchant’s website is free from unwanted banner advertisements/pop-ups and focus on the affiliate product.

Other important things to check out are the sales copy, privacy policy, product guarantees, after sales service and special discounts/offers available with the product/service. Your main aim must be to find out if the product/service features would actually prompt the referred visitor to make a purchase.

Some affiliate merchants promote more than one product/service on a webpage which can dilute the conversion rate. It is best to go for affiliate programs that focus on a single product/service per webpage.

Quality of Goods/Services

Just imagine how you would feel, if you were referred by a website to a product that turned out to be of inferior quality? Your visitors will feel the same way about your website if you promote inferior or overly priced goods/services. Always make sure to know about the product/service you are planning to promote. Check for testimonials and references from existing customers to find out about the quality of goods. If possible you can even plan on using them yourself to be on the safer side. In addition, also make sure to compare similar products available over the internet for features and rates.

There are many products that have trial periods or return policies associated with them. Products having return policies can increase the conversion rate but may also lead to debiting in case of a chargeback. Promoting products sold on a trial period basis requires cookie detection to track sales at the end of the period which is very unreliable. So it’s better to confirm with the affiliate merchant the tracking method used or the affiliate payment scheme, in case the products have trial periods.

Reputation of the Affiliate Merchant

The reputation of the affiliate merchant is important because the odds are against you. There are chances that some affiliate merchants may not payout or make deductions to your actual payments. So make sure to find out using references about the affiliate merchant’s history of making proper payments.

Already existing affiliates of the affiliate merchant are your best source of information. In addition be sure to read their business literature to get an idea about their history of past and present operations…