SEO Tips City » Google Adwords

Top AdWords Mistakes

Seo Men — Sat, 26 Dec 2009 20:42:19 +0000

Using Google AdWords is a fantastic way to have your website found by those whom you are targeting. Using this method is easy, direct and can get you great results when it is implemented properly. Why then, do some site owners have troubles and not see the expected results? The answer is because they overlooked the rules that one must play by when using AdWords. Let’s look at the top AdWord Mistakes that one can make. All you need to do is avoid making these mistakes and you will be well on your way to having a high traffic, successful website.

From the little guy with the one website to the nationwide company trying to summon up even more business, people are constantly misusing AdWords and then wondering what in the world went wrong. When used correctly and when avoiding the most common mistakes, this can be an easy, direct, successful method to increasing your traffic and most importantly, targeting the type of traffic that you desire.

Google Adwords Mistakes

Let’s look at the top AdWord mistakes that website owners make and how to avoid these. It is highly suggested to have your website setup correctly before you even begin using AdWords. One of the biggest mistakes that a website owner makes is to design a website that they love, with their favorite colors, with unique and interesting navigation that they find to be innovative. What this does, is it creates a site that no one else “gets”. While the creator may be looking at what he perceives to be a masterpiece, visitors like to know exactly what they are looking at. On average, a person takes between one and three seconds to decide if they are going to stay on a site. Just getting traffic to your site is not enough, you want those people to stay long enough to find out what you are about and what you have to offer to them. Your goal should be a simple, professional website that is engine-friendly (search engines have an easy time knowing what your site is about). Reading the articles in the Google AdWords Learning Center will be of great help in this regard.

Now, let’s look at the top AdWord mistakes once you have your site ready and wish to use AdWords. Mistake number one is not turning off the content network. This option is set to “on” by default. You may use this down the line, however never begin with this on. When you manually set it to “off”, you will then not show up on websites such as the New York Times, where you will get a ton of impressions, but hardly any serious clicks.

Another top Adword mistake is to choose too many keywords. While it may seem like a great idea to list every possible word or phrase that someone could enter to find you, it works much better if you find a certain niche, without a lot of competition and stick with that. For example, millions of people may search for “garden” but you may find higher success with the small niche of “roses”.

It is also a good idea to keep an eye on your competition. The Google Keyword Tool will allow you to see the keywords of other websites related to yours. A final tip for avoiding top AdWord mistakes is to be sure to put your keyword in the text of your advertisement. It should be in the title and also the actual text.

Google Invests in Pixazza

Seo Men — Mon, 10 Aug 2009 07:28:19 +0000

Each and every day there are internet technology developers that are looking to find new ways to tie existing internet merchants together with people that may have a need for their products. Right now, internet advertising is a multi-billion dollar business, and the companies that can find new ways to drive traffic to retail websites are the ones that are cashing in on the rising success of the internet. Pixazza is one such technology innovator, and with companies like Google backing them up it looks like Pixazza just may be the newest way to advertise and make a lot of money on the internet.

Pixazza Ads

Imagine that you are looking at a candid picture of your favorite celebrity as they are out on the town, and they are dressed in some very elegant clothes. Now imagine that you wish you could find out where they got their clothing, and how you may be able to get some of that clothing for yourself. Maybe you are just curious as to the cost of the clothing, or you may even just be wondering where they could have possibly shopped to get the garments they are wearing. Would it not be convenient and great to be able to run your mouse over that picture and see all of the purchasing information you need to know about that clothing, and then have the option of going to that retail site and making a purchase? With the technology being developed by Pixazza you will be able to do just that, and make your celebrity clothing dreams come true.

Pixazza How it Works

Right now the technology only applies to clothes, but if it catches on with the public then development could begin on making this sort of technology available on most of the images you see in internet photos. The project is being funded by Google through their investment company called Google Ventures, and it is an example of how Google is attempting to expand the influence of the internet into more areas of people’s lives.

As with any new technology, the Pixazza experiment has its good points and its bad points. The good points are that any picture could instantly become a celebrity commercial endorsing clothing and other products without needing the consent of the celebrity. People can take any image on the internet and apply this technology to it to offer a catalog of the products being seen in the image. It sounds like it could be a bonanza to internet retailers, and an excellent way to generate even more advertising revenue for internet webmasters. But the downside is something that still needs to be worked out before the technology can become a success.

Pixazza Jennifer Aniston Photo

Right now a user is alerted to the existence of a Pixazza link on an image with a small yellow price tag icon. The user runs their mouse over the icon, and the information on the product appears. The problem here is the annoying presence of several yellow tag icons in one image. The solution could be to post the image twice, but then that borders on the image becoming a commercial.

Pixazza Screenshot

The other problem is associating celebrities with products that they are not paid to endorse. Celebrities protect their images very vigorously, and to use that image without permission to promote a product could run into legal problems.

These reasons are why Pixazza is still under development, but with the help of Google the developers at Pixazza are hoping to get their product working just right and make it available to the public.

Free Ways to Find Great Keywords

Seo Men — Sat, 11 Jul 2009 11:54:03 +0000

Whether you have one hundred successful websites or if you are working on your first, you most certainly have heard about the importance of keywords. While a website does need good design elements, easy navigation and other elements, it just simply can’t survive without keyword implementation. The words you choose will directly impact where you land in search results. Without understanding what they are, choosing the perfect ones for your particular niche and then implementing them correctly, a site can be doomed from the first second of being launched. Let’s take a detailed look at valid, free ways to find great keywords in order to have a successful website.

Keyword Tools

Keywords are what a person enters into a search bar when they wish to find something on the Internet. The websites that show up on the first page of the search results will be the websites that have used those keywords correctly in the content of their site. When you are creating a site, remember that each page is looked at individually, not as a whole. For example, if your entire website is regarding gardening, you may have one page in which the main theme is growing tomatoes and another page in which the main theme is growing corn. But, how will someone find your page about growing tomatoes? They will do this by typing in the words into the search bar that you have put onto your page. And this is where it can become very tricky if you do not choose your keywords correctly.

For the sake of example, let’s continue using the hypothetical case of having a page about tomatoes. Do you want people to find you by searching for “how to grow tomatoes” or do you want them to find you by typing in “best tomatoes for cooking”? In order to have a successful website, you will want those keywords to be rather unique. If you choose keywords in which 100,000 people per day search for, chances are that your competition will be so great that you could end up on page 45 of the search results and never be seen. On the other hand, if you choose keywords that are very rarely even typed into a search bar, no one will go to your site even if you do show up on page 1 in the results.

In most cases, the average person does not look passed the third page of search results. Therefore, having the right keywords for your website so that you can be found on pages one, two or three is vital. Landing on page one should be your ultimate goal. Let’s take a look at free ways to find great keywords so that you can get your site where it should be.

Free keyword tools will give show you how many times people, on average, typed in certain words. Most free keyword tools will not only show you the numbers for the keywords that you are wondering about, but will also produce a long list of related keywords. Therefore, if you find out that only 15 people searched for “vine ripened tomatoes” in the last month, but 3,000 did search for “most delicious tomatoes” you know will know to change your keywords. Do keep in mind that if one million people searched for “tomatoes”, you do want to go for a smaller audience, as your competition would be enormous.

Free keyword tools can be found on the Internet, usually in the same way that we are talking about, by typing in the words “free ways to find great keywords”. It can also help to write down a phrase that you are thinking of using for your keywords, and then brainstorming as many related terms that you can possibly think of. If you have access to your website’s analytics data, you can take a look at the most popular ways that people are finding your site. This feedback can then allow you to make necessary changes.

AdWords Campaign Optimizer now available

Seo Men — Mon, 06 Aug 2007 11:18:43 +0000

Today, we’re happy to announce the launch of a new ad performance tool called Campaign Optimizer.

Google AdWords Optimizer

It’s an on-demand AdWords tool that provides personalized campaign ideas in just minutes.

AdWords Campaign Optimizer Tool

We’re always looking for ways to help you improve your account performance and increase your advertising return, and we’re excited that this tool can help jumpstart your optimization efforts. To start, click on the ‘Optimize Campaign’ link on the ‘Campaign Summary’ page, as shown in this screenshot below.

More details: adwords.google.com

AdWords Editor 3.5 Update

Seo Men — Thu, 21 Jun 2007 12:14:23 +0000

We’d like to ask anyone still using AdWords Editor 2.0, 2.5, or 3.0 to upgrade to the latest version (3.5) before July 10, 2007. After July 10, versions 2.0, 2.5, and 3.0 will no longer be supported. To upgrade, just follow the automatic download prompt that appears whenever you start AdWords Editor. You can find instructions on how to preserve any comments or unposted changes when you upgrade here.

For a complete list of version-specific changes, see AdWords Editor Release Notes

News by AdWords Blog

Lane’s Gifts vs Google – Findings on invalid clicks

Seo Men — Sat, 22 Jul 2006 00:41:39 +0000

Those of you who follow news about online advertising closely are seeing plenty about the issue of “click fraud” lately…

As part of the settlement in the click-fraud case Lane’s Gifts v. Google, Google agreed with the plaintiffs to have an independent expert examine Google detection methods, practices, policies, and procedures.

The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at New York University

Google has built the following four ‘lines of defense’ for detecting invalid clicks: pre-filtering, online filtering, automated offline detection and manual offline detection, in that order. Google deploys different detection methods in each of these stages: the rule-based and anomaly-based approaches in the pre-filtering and the filtering stages, the combination of all the three approaches in the automated offline detection stage, and the anomaly-based approach in the offline manual inspection stage. This deployment of different methods in different stages gives Google an opportunity to detect invalid clicks using alternative techniques and thus increases their chances of detecting more invalid clicks in one of these stages, preferably proactively in the early stages.

The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable. At several points in his report, he calls out the quality of Google’s inspection systems and notes their constant improvement…

Google Adwords Landing Pages – new factor into the Quality Score

Seo Men — Wed, 19 Jul 2006 12:37:15 +0000

Inside AdWords – http://adwords.blogspot.com/

From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages…

(The official source for information about AdWords)

If you do see an increase in minimum bids and you feel that your landing page is providing a great user experience, please contact AdWords support and we’ll take a look. Also, for useful guidelines which will help to define what users look for in a high quality site, we hope you’ll take a look at the landing page and site quality guidelines, from the AdWords Help Center.