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Free Ways to Find Great Keywords

Seo Men — Sat, 11 Jul 2009 11:54:03 +0000

Whether you have one hundred successful websites or if you are working on your first, you most certainly have heard about the importance of keywords. While a website does need good design elements, easy navigation and other elements, it just simply can’t survive without keyword implementation. The words you choose will directly impact where you land in search results. Without understanding what they are, choosing the perfect ones for your particular niche and then implementing them correctly, a site can be doomed from the first second of being launched. Let’s take a detailed look at valid, free ways to find great keywords in order to have a successful website.

Keyword Tools

Keywords are what a person enters into a search bar when they wish to find something on the Internet. The websites that show up on the first page of the search results will be the websites that have used those keywords correctly in the content of their site. When you are creating a site, remember that each page is looked at individually, not as a whole. For example, if your entire website is regarding gardening, you may have one page in which the main theme is growing tomatoes and another page in which the main theme is growing corn. But, how will someone find your page about growing tomatoes? They will do this by typing in the words into the search bar that you have put onto your page. And this is where it can become very tricky if you do not choose your keywords correctly.

For the sake of example, let’s continue using the hypothetical case of having a page about tomatoes. Do you want people to find you by searching for “how to grow tomatoes” or do you want them to find you by typing in “best tomatoes for cooking”? In order to have a successful website, you will want those keywords to be rather unique. If you choose keywords in which 100,000 people per day search for, chances are that your competition will be so great that you could end up on page 45 of the search results and never be seen. On the other hand, if you choose keywords that are very rarely even typed into a search bar, no one will go to your site even if you do show up on page 1 in the results.

In most cases, the average person does not look passed the third page of search results. Therefore, having the right keywords for your website so that you can be found on pages one, two or three is vital. Landing on page one should be your ultimate goal. Let’s take a look at free ways to find great keywords so that you can get your site where it should be.

Free keyword tools will give show you how many times people, on average, typed in certain words. Most free keyword tools will not only show you the numbers for the keywords that you are wondering about, but will also produce a long list of related keywords. Therefore, if you find out that only 15 people searched for “vine ripened tomatoes” in the last month, but 3,000 did search for “most delicious tomatoes” you know will know to change your keywords. Do keep in mind that if one million people searched for “tomatoes”, you do want to go for a smaller audience, as your competition would be enormous.

Free keyword tools can be found on the Internet, usually in the same way that we are talking about, by typing in the words “free ways to find great keywords”. It can also help to write down a phrase that you are thinking of using for your keywords, and then brainstorming as many related terms that you can possibly think of. If you have access to your website’s analytics data, you can take a look at the most popular ways that people are finding your site. This feedback can then allow you to make necessary changes.

5 SEO Myths

Seo Men — Sun, 15 Mar 2009 11:43:51 +0000

Similar to people and culture, Search Engine Optimization do have myths as well .I was looking through an SEO forum once when I came across a post that asks if web sites need to be updated frequently to optimize traffic. My first thought was, of course because the World Wide Web is constantly changing, web sites have to the updated to keep the content fresh as search engines like fresh and frequently updated content.

Myth # 1. Submitting your URL to search engines is a must.

This is an old school SEO rule. It may have worked years ago, but today it’s no longer necessary to submit sites to search engines. If you start external link building then your web site will be automatically indexed by search engines sooner or later. However it is necessary to submit your URL to at least Google, Yahoo and MSN. By submitting your URL to Google and Yahoo you can take advantage of their tools such as Google Webmaster Tool, Yahoo Site Explorer etc.

Myth # 2. The more times the keyword is repeated, the higher the web site will rank.

Now, this is something you need to look into. Search engine uses different algorithms that have different factors for ranking sites. The best keyword density would be 3-15%. Any higher than that and the search engine will penalize your site. This measure was adopted by various search engines to stop spammer spamming the keywords.

Myth # 3. Put hidden links in your pages to rank higher.

Stuffing hidden links in pages will only get your site penalized or worst banned. Some search engines will label your site as spam and keep it off its pages for good. The links in your web site shall be in same colour as background colour of pages. This is considered as spamming, specially by Google.

Myth # 4. Contents need to be 250 words at all times.

I used to follow this rule in the past. I made sure that all contents in my web site were 250 words in length. When my friend saw what I was doing he told me I was following a silly rule. Short copies or long copies rank well in search engines. So, it doesn’t matter how long my copies are as long as it is incorporated with the right keywords. It is the quality of relevant content which counts. You may not necessarily have all the pages in your web site with 250 words. A typical example is contact us page which would be hard to populate with any content than your telephone numbers and e-mails. But for pages which are informative try to have as much content as possible.

It is also good idea to spread long content into additional pages and provide navigation to these pages from each other.

Myth # 5. Adding meta tags will help rank your site.

Meta tags used to be very important element in the past for indexing and ranking which is no more the case. However still there are search engines which give importance to meta tags such as keywords and description.

I would recommend to have at least keywords and description meta tags on all of your web pages which shall be relevant to the pages and shall not be spammed.

There are people who go on saying that meta tags are completely redundant which is not the case.

There are just some of the many SEO myths that I have compiled here. They are all not true all the time, but some sites claim that these myths have work for them. If you decide to follow these myths, test it many times first. Remember, they may not always work. So, be careful in practicing them.

Source by Kobemoonbeams

AdSense for mobile content now integrated with DoubleClick Mobile

Seo Men — Sat, 12 Apr 2008 14:03:13 +0000

Last week we launched our new mobile image ads, which give mobile web publishers the flexibility to display image ads in addition to text ads on their sites.

Doubleclick Office

As of today, AdSense for mobile content publishers who have configured their sites to display mobile image ads can now have ads served to their sites from DoubleClick Mobile. This means more advertisers for AdSense for mobile content publishers, more inventory for DoubleClick Mobile advertisers, and more ad relevance for browsers of the mobile web.