Jan 03

OpenID is a single sign-in infrastructure that potentially alleviates the need to create new passwords and user names for every new site one joins or visits. There’s been lots of discussion about OpenID and who’s in, who’s almost in, and so on. Today, Yahoo formally joined (and fully legitimized) the effort. Microsoft Passport was originally conceived to be a similar system but failed to gain support and broad adoption.While it’s a great convenience for end users and intended to “open up” the process of signing in to sites, the strange paradox of OpenID is that it potentially reinforces a relationship between a user and his/her open ID “home.” That is, the master login that a person uses: AOL screenname, Wordpress login, or, now, Yahoo login. As Yahoo explains:

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Nov 30

Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.

Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.

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Nov 30

Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new and innovative feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called “Neighbors,” it combines functionality found on Yahoo’s suggestion boards and in Yahoo Answers. It came out of Yahoo Hack Day and the company has decided to introduce it on a limited basis to test community reaction.

It’s a completely non-commercial offering and is intended to allow people to make suggestions for how to improve local communities, vote on those suggestions, and potentially organize volunteers to address local issues. Below is a screenshot:

yahoo-30-11-07.jpg

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Aug 14

A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.

It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.

If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.

There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.

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written by Seo Men

Aug 14

A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.

It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.

If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.

There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.

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written by Seo Men

Jun 21

Just one day after the management shake-up at Yahoo, the company’s board was called on to make a decision that had nothing to do with the resignation of Terry S. Semel as chief executive or the appointment of the co-founder Jerry Yang to succeed him.The board voted Tuesday to approve the acquisition of Rivals.com, an online network focused on college and high school sports, a deal the company plans to announce today.

The move is intended to bolster Yahoo’s position as an online destination for sports fans, where it competes with ESPN.com, Foxsports. com and others.

boltozavricus

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written by Seo Men

Jul 14

Recently I have been concentrating on Yahoo and the elements on a page that they look at when ranking, I looked close at their own guidelines and noticed a few very important key points. Think of this document as a break down of their guide lines. As the following text points out, Yahoo are focusing heavily on page criteria.
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written by Seo Men