SEO Tips City

What is The Semantic Web?

The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organise and merge the data as it will have more “understanding” of the meaning of the data.

For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.

The are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more. The discussion of these is beyond the scope of this article.

How could The Semantic Web effect search?

The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.

How will this change SEO?

It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.

No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.

Michael Hawthornthwaite works at Acid Computer Services 

written by Seo Men

It’s Monday and You are looking at removing a section of your webpages and have decided to move another section of your website to another folder. Now as an SEO, you would know this would be a suicidal move considering how it would affect your search engine rankings on the search engines (If not handled properly). So how can you go about making changes which would have the least impact on your website’s rankings.Step 1 - You need to know what kind of HTTP header to use, 404, 301, 302 or 200. The 2 HTTP headers that you would require for this example, would mainly be 404 - page cannot be found and 301 - permanent redirect.

Step 2 - Now find relevant or related content that is similar to the content that you are going to remove. This way, your users would still be able to find subject related content. Make sure you do a URL mapping of all the new landing pages, as you would be needing them for the redirects later.

Step 3 - Once you have manage to map out all the related pages, you can now set the type of HTTP header each page should have. For those with related content, put the 301 HTTP code and for those without, place 404 HTTP code. This would allow the search engines to know which pages have been permanently moved and which have been deleted and would be removed from the search engine index.

NOte - It is best to conduct a 301 redirect for pages that have been uploaded for sometime, as your pages might have good quality inbound links which you wouldnt want to waste.

Also when you conduct a 301 redirect, you might experience a drop in traffic and rankings as the search engines need time to update their algorithms.

written by Seo Men

Search Engine Optimization (SEO) is the last process I would think of when making my homepage. However, when fighting for customers or the possibility for an audience and thus advertising revenue through page clicks then understanding SEO and placing it in the center of your website’s design is vital for your personal/professional wealth. Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich and Cristian Darie and published by WORX as part of its Programmer to Programmer series details many, many valid tactics.

My first impressions were very positive: a potentially theoretical book made alive through the valid use of PHP code examples that permeated the pages with context. A well described book detailing many types of pressures and risks for the budding Search Engine Marketer or website engineer. The book taught me—without pain—a great deal on a complex subject area of which I knew little.

Download PDF

written by Seo Men

Search Engine Optimization (SEO) is the last process I would think of when making my homepage. However, when fighting for customers or the possibility for an audience and thus advertising revenue through page clicks then understanding SEO and placing it in the center of your website’s design is vital for your personal/professional wealth. Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich and Cristian Darie and published by WORX as part of its Programmer to Programmer series details many, many valid tactics.

My first impressions were very positive: a potentially theoretical book made alive through the valid use of PHP code examples that permeated the pages with context. A well described book detailing many types of pressures and risks for the budding Search Engine Marketer or website engineer. The book taught me—without pain—a great deal on a complex subject area of which I knew little.

Download PDF

written by Seo Men

Search Engine Optimization (SEO) as we know and detest it is obsolete in this day and age. When some while ago Philipp asked me to write an article How do I optimize websites I couldnt do it: The way SEO works in Germany on Google.de can not really work for international websites in English. Moreover nowadays you do not need conventional SEO tactics to have success on the Net or in Google. In order to make a site succeed in these times you have to forget everything you know about on page optimization and link building first.
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written by Seo Men

Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work.

Use Your Own Content
Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly.

Thoughts/Commentary
You’ve probably heard of the term “blog” or “weblog”. It’s a page that displays (in chronological order) a series of writings on whatever the author wants to write about. While a normal blog also allows others to add their comments to yours, you don’t have to offer that functionality.

typozavricus

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written by Seo Men \\ tags: RSS, SEO methods

Organic SEO seems to be the catch phrase of the moment. However, unlike many other linking tactics and strategies, this one actually works.

What is Organic Search Engine Optimization?

Explained simply, it’s where all your linking structures originate from the content up - in other words, you let all your content created for your sites, blogs and articles do your link building for you.

Actually, the answer is as simple as this article. You’re probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author’s resource box build one-way links from related niche sites back to your site.

But the keyword is content. You must create high quality original content for this system to really develop and flourish. The better the content, the faster your rankings and traffïc will grow. By producing valuable content in articles, sites and blogs, you are building real traffïc and real links that the search engines salivate over. And they will reward your site with higher rankings and even more traffïc…

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written by Seo Men \\ tags: SEO methods

These are the commands that you can use to find out more information about where your website is placed in the Google search engine. You can find out where how many pages of your site have been included in their index or even how many other websites are linking to your site.

Google at one point used to return a true amount of how many pages linked to your own, now they return what ever they feel like. Yahoo returns a much more accurate figure. Having said that, Google still is aware of all of your backlinks - just they decide not to show them. Check out the Yahoo commands for more information.

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written by Seo Men \\ tags: Google

There is much confusion from Flash designers and other deisgners if there content can be indexed by search engines and if they have a chance of ranking in the search engines. Recently at the WebmasterWorld Conference in Las Vegas Tim Mayer from Yahoo held a seminar talking about good site structure for rankings in Yahoo, in the power point presentation he touched upon Flash content and a few things that can be done to make the content indexable (and also worth while). Thanks to Ysearchblog for putting his power point show online

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written by Seo Men \\ tags: search engine optimization