Apr 13
Feb 26
Global internet information provider comScore has just released research which shows that Google became Canada’s most-visited website for the first time in January, overthrowing the Microsoft destinations which had previously been the most popular.
This is not a terribly surprising development as the search giant has long been one of the most popular websites globally and is the most visited in the UK. In Japan, it is beaten by Yahoo! and closely followed by various Microsoft sites.
Nov 30
In this greedy world we live in, we always take advantage of anything that’s free. Everyone loves free stuff. It’s just the way we are. So, what better way to track your site than with the free SEO tracking software available?
Oct 26
Like the Hatfields and McCoys, agency creative and SEO teams remain locked in a continuous feud divided by a line in the Google sandbox. Both sides stand behind their respective crafts, each believing their work vital to online success.One must drive traffic. The other must communicate brand experience. Both are essential, yet employ very different techniques and ideas. How can design and SEO live together in harmony?
Oct 26
The Mobile Website Optimization Company, North America’s premier mobile SEO specialists have opened their collaborative mobile SEO and mobile search engine marketing and promotion website.
This is the first mobile website of its kind where users can get information ranging from creating free mobile websites to programming advice to consulting. Much of the information is free and provides a much needed value added service for mobile web designers and webmasters. The biggest advantage of a website like this is the fact that MWO has experience in all kinds of website marketing and has made a seamless transition to the mobile space for their clients.
MWO offers several value added services including programming help and tutorials, mobile website marketing, mobile optimization, free SEO tools, articles, forums, as well as a special section selling high traffic mobile websites. Visitors to the site can submit questions, advertise their own high traffic mobile websites, utilize the free tools or have MWO provide a service or services they need to get their website properly mobilized.
When visiting MWO be sure to check out their articles section as many of their mobile optimization articles are quite detailed and give mobile webmasters some very good insight into properly optimizing and marketing their mobile websites and online mobile businesses.
Sep 07
SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.
Long gone are the days of writing unrelated content, and then typing “Britney Spears” 100 times at the end of the article. Today’s search engine spiders can spot the “Black Hat” SEO techniques a mile away, and your site can be banned for life.
Continue reading »
Aug 30
How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.
And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization
SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.
Aug 30
How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.
And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization
SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.
Aug 30
The first step in setting up your online business is to have your own corporate web site or online store. Once your web site or online store is live, the next step and the most important step which plays a vital role in your online success is to bring online traffic or visitors to your web site.
Aug 17
What is The Semantic Web?
The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organise and merge the data as it will have more “understanding” of the meaning of the data.
For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.
The are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more. The discussion of these is beyond the scope of this article.
How could The Semantic Web effect search?
The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.
How will this change SEO?
It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.
No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.
Michael Hawthornthwaite works at Acid Computer Services
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