Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.
Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.
Many sites have seen a big drop in PageRank. Some even from 9 to 6. Hours later, many others have reported on this.
Websites affected by Google’s October PageRank update:
How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.
And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization
SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.
How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.
And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization
SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.
A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.
It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.
If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.
There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.
A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.
It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.
If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.
There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.
Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In
addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.
Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.)
Table 2. Top 10 Brands, Combined Home & Work (U.S.)
Example: The data indicates that 44.7 million home and work Internet users visited at least one of the
New York Times Company-owned sites or launched an New York Times Company-owned application
during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or
more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A
brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of
branded content.
In 2002/2003, I earned some spare-change answering questions at then-new Google Answers. It was fun, but back then we were already slightly frustrated at how little we felt Google promoted the service. In November 2006 Google Answers shut down completely. Many of the researchers who worked at Google Answers switched over to create a new site, Uclue.com, which I’m often using myself to ask research questions these days. John “Sublime1” at Uclue last weekend got the question, “Why did Ask Google shut down?”, and here’s his answer (HTML’ified), from the perspective of an ex-Google Answers Researcher. It’s not the only valid answer, but it does supplement other answers given on the web so far.
Search Engine Optimization (SEO) as we know and detest it is obsolete in this day and age. When some while ago Philipp asked me to write an article How do I optimize websites I couldnt do it: The way SEO works in Germany on Google.de can not really work for international websites in English. Moreover nowadays you do not need conventional SEO tactics to have success on the Net or in Google. In order to make a site succeed in these times you have to forget everything you know about on page optimization and link building first.
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Need corporate info on the go?
Corporate networks, (CMS) content management systems, databases - searchable on mobile devices…
If you thought walking and chewing gum at the same time was hard, try walking and searching your corporate information! But wait…now that the new Google Search Appliance Mobile edition has hit the streets, you can do just that. Access your enterprise info while on the go, including searching your corporate network, databases, various content management systems, and your public website. You can even leverage our Google OneBox for Enterprise technology to get real-time info from a range of other business applications!
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