Mar 26
Nov 30
Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.
Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.
Aug 14
Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In
addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.
Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.)
Table 2. Top 10 Brands, Combined Home & Work (U.S.)
Example: The data indicates that 44.7 million home and work Internet users visited at least one of the
New York Times Company-owned sites or launched an New York Times Company-owned application
during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or
more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A
brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of
branded content.
Aug 10
With StumbleUpon recently acquired for somewhere between $60 and $75 million it has brought other similar sites into the spotlight as the search is on for the next Stumble. StumbleUpon leverages a stupid plain simple approach to enable its users to discover new places and videos on the web. If you are not one to “stumble,” you might want to give “walking the web” a try with Walk2Web. Walk2Web, created by San Jose-based Siteheart, uncovers new places on the web in a similar simple fashion to that of StumbleUpon but has its own gimmicky twist. Instead of stumbling, a user is presented a slide-show of random web site screen-shot thumbnails. Upon clicking on one of the site screen-shots a user is shown a visual representation of the related sites and a user can “walk” to other related sites. In addition a user can type in a direct URL to “walk” the web. Using Somewhat Frank as an example, I have captured a screen-shot (below) that shows how associated sites are presented.
Aug 10
With StumbleUpon recently acquired for somewhere between $60 and $75 million it has brought other similar sites into the spotlight as the search is on for the next Stumble. StumbleUpon leverages a stupid plain simple approach to enable its users to discover new places and videos on the web. If you are not one to “stumble,” you might want to give “walking the web” a try with Walk2Web. Walk2Web, created by San Jose-based Siteheart, uncovers new places on the web in a similar simple fashion to that of StumbleUpon but has its own gimmicky twist. Instead of stumbling, a user is presented a slide-show of random web site screen-shot thumbnails. Upon clicking on one of the site screen-shots a user is shown a visual representation of the related sites and a user can “walk” to other related sites. In addition a user can type in a direct URL to “walk” the web. Using Somewhat Frank as an example, I have captured a screen-shot (below) that shows how associated sites are presented.
Jul 19
Inside AdWords - http://adwords.blogspot.com/
(The official source for information about AdWords)
From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages…
Jul 14
How to select an affiliate program that works for you?
Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your website reputation. This is why you got to carefully select your affiliate marketing programs and make sure that they work for you same as your work for them. Given below are a few points that will help you make better decision in choosing an affiliate program that works for you rather than working only for the affiliate merchant.
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