SEO Tips City

Today, we’re happy to announce the launch of a new ad performance tool called Campaign Optimizer. It’s an on-demand AdWords tool that provides personalized campaign ideas in just minutes. We’re always looking for ways to help you improve your account performance and increase your advertising return, and we’re excited that this tool can help jumpstart your optimization efforts. To start, click on the ‘Optimize Campaign’ link on the ‘Campaign Summary’ page, as shown in this screenshot below.

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written by Seo Men

As you’ll recall, we recently introduced new formats for AdSense ads. This week, we’ve added a new dimension for publishers in customizing these ad formats. You’ve long been able to customize the size and colors of your ad units; now, you can also customize the shape by selecting between square, slightly rounded, or very rounded corners.

In terms of Google AdSense implement,  the following variable will be added to your ad script depending on the version you select:

• google_ui_features = “rc:6″; [slightly rounded]
• google_ui_features = “rc:10″; [very rounded]
• google_ui_features = “rc:0″; [default, square corners]

Probably the rc: numbers indicates the pixel radius.

written by Seo Men

We’d like to ask anyone still using AdWords Editor 2.0, 2.5, or 3.0 to upgrade to the latest version (3.5) before July 10, 2007. After July 10, versions 2.0, 2.5, and 3.0 will no longer be supported. To upgrade, just follow the automatic download prompt that appears whenever you start AdWords Editor. You can find instructions on how to preserve any comments or unposted changes when you upgrade here.

For a complete list of version-specific changes, see AdWords Editor Release Notes

News by AdWords Blog

written by Seo Men

Parlate italiano? Вы говорите по-русски? We’re happy to let our Italian- and Russian-speaking publishers know that AdSense Help Forums are now available in these two languages. Visit Gruppo di assistenza di AdSense or Форум программы AdSense today to ask questions and share your AdSense knowledge with other publishers. A Google representative nicknamed ‘AdSensePro’ will also read and contribute to forum discussions.

You can also participate in the AdSense Help Forum in 11 other languages

written by Seo Men

Parlate italiano? Вы говорите по-русски? We’re happy to let our Italian- and Russian-speaking publishers know that AdSense Help Forums are now available in these two languages. Visit Gruppo di assistenza di AdSense or Форум программы AdSense today to ask questions and share your AdSense knowledge with other publishers. A Google representative nicknamed ‘AdSensePro’ will also read and contribute to forum discussions.

You can also participate in the AdSense Help Forum in 11 other languages

written by Seo Men \\ tags: Google Adsense

MOUNTAIN VIEW, Google Inc. today announced its critical first steps toward a universal search model that will offer users a more integrated and comprehensive way to search for and view information online. The company also introduced an updated homepage design and several new navigation features that make it faster and easier for users to find the information they are looking for.

“Our focus has always been making our users’ search experience as simple and straightforward as possible,” said Marissa Mayer, vice president of search products and user experience at Google. “The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today’s announcements are a big step in that direction.”

New Google Navigation Features

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written by Seo Men \\ tags: Google

Need corporate info on the go?

Corporate networks, (CMS) content management systems, databases - searchable on mobile devices…

If you thought walking and chewing gum at the same time was hard, try walking and searching your corporate information! But wait…now that the new Google Search Appliance Mobile edition has hit the streets, you can do just that. Access your enterprise info while on the go, including searching your corporate network, databases, various content management systems, and your public website. You can even leverage our Google OneBox for Enterprise technology to get real-time info from a range of other business applications!

Read more:

• Corporate info on the go
• Enterprise Unplugged

written by Seo Men \\ tags: Google

Those of you who follow news about online advertising closely are seeing plenty about the issue of “click fraud” lately…

As part of the settlement in the click-fraud case Lane’s Gifts v. Google, Google agreed with the plaintiffs to have an independent expert examine Google detection methods, practices, policies, and procedures.

The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at New York University

Google has built the following four ‘lines of defense’ for detecting invalid clicks: pre-filtering, online filtering, automated offline detection and manual offline detection, in that order. Google deploys different detection methods in each of these stages: the rule-based and anomaly-based approaches in the pre-filtering and the filtering stages, the combination of all the three approaches in the automated offline detection stage, and the anomaly-based approach in the offline manual inspection stage. This deployment of different methods in different stages gives Google an opportunity to detect invalid clicks using alternative techniques and thus increases their chances of detecting more invalid clicks in one of these stages, preferably proactively in the early stages.

The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable. At several points in his report, he calls out the quality of Google’s inspection systems and notes their constant improvement…

written by Seo Men \\ tags: Google, Google Adwords

Inside AdWords - http://adwords.blogspot.com/
(The official source for information about AdWords)

From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages…

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written by Seo Men \\ tags: Google Adwords

There were very few ways of making money from websites at one point, affiliate schemes, banners ads, membership fees, selling products. Each one of these have their own problems some being difficult to set up, others not being as affective as they once were and a few being very costly with some times high over heads.

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written by Seo Men \\ tags: Google Adsense