Each and every day there are internet technology developers that are looking to find new ways to tie existing internet merchants together with people that may have a need for their products. Right now, internet advertising is a multi-billion dollar business, and the companies that can find new ways to drive traffic to retail websites are the ones that are cashing in on the rising success of the internet. Pixazza is one such technology innovator, and with companies like Google backing them up it looks like Pixazza just may be the newest way to advertise and make a lot of money on the internet.
Pixazza Ads
Imagine that you are looking at a candid picture of your favorite celebrity as they are out on the town, and they are dressed in some very elegant clothes. Now imagine that you wish you could find out where they got their clothing, and how you may be able to get some of that clothing for yourself. Maybe you are just curious as to the cost of the clothing, or you may even just be wondering where they could have possibly shopped to get the garments they are wearing. Would it not be convenient and great to be able to run your mouse over that picture and see all of the purchasing information you need to know about that clothing, and then have the option of going to that retail site and making a purchase? With the technology being developed by Pixazza you will be able to do just that, and make your celebrity clothing dreams come true.
Pixazza How it Works
Right now the technology only applies to clothes, but if it catches on with the public then development could begin on making this sort of technology available on most of the images you see in internet photos. The project is being funded by Google through their investment company called Google Ventures, and it is an example of how Google is attempting to expand the influence of the internet into more areas of people’s lives.
As with any new technology, the Pixazza experiment has its good points and its bad points. The good points are that any picture could instantly become a celebrity commercial endorsing clothing and other products without needing the consent of the celebrity. People can take any image on the internet and apply this technology to it to offer a catalog of the products being seen in the image. It sounds like it could be a bonanza to internet retailers, and an excellent way to generate even more advertising revenue for internet webmasters. But the downside is something that still needs to be worked out before the technology can become a success.
Pixazza Jennifer Aniston Photo
Right now a user is alerted to the existence of a Pixazza link on an image with a small yellow price tag icon. The user runs their mouse over the icon, and the information on the product appears. The problem here is the annoying presence of several yellow tag icons in one image. The solution could be to post the image twice, but then that borders on the image becoming a commercial.
Pixazza Screenshot
The other problem is associating celebrities with products that they are not paid to endorse. Celebrities protect their images very vigorously, and to use that image without permission to promote a product could run into legal problems.
These reasons are why Pixazza is still under development, but with the help of Google the developers at Pixazza are hoping to get their product working just right and make it available to the public.