Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In
addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.
Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.)
Table 2. Top 10 Brands, Combined Home & Work (U.S.)
Example: The data indicates that 44.7 million home and work Internet users visited at least one of the
New York Times Company-owned sites or launched an New York Times Company-owned application
during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or
more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A
brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of
branded content.
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