Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.
Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.
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Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new and innovative feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called “Neighbors,” it combines functionality found on Yahoo’s suggestion boards and in Yahoo Answers. It came out of Yahoo Hack Day and the company has decided to introduce it on a limited basis to test community reaction.
It’s a completely non-commercial offering and is intended to allow people to make suggestions for how to improve local communities, vote on those suggestions, and potentially organize volunteers to address local issues. Below is a screenshot:
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