SEO Tips City

How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.

And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization

SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.

Continue reading »

written by Seo Men

How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.

And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization

SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.

Continue reading »

written by Seo Men

The first step in setting up your online business is to have your own corporate web site or online store. Once your web site or online store is live, the next step and the most important step which plays a vital role in your online success is to bring online traffic or visitors to your web site.

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written by Seo Men

• Digital Point Forum
• SearchEngineWatch Forum
• SEO Guy Forum
• SitePoint Forum
• WebWorkshop SEO Forum
• ihelpyou Forum
• Search Guild Forum
• Li’l Engine Forum
• Abakus Internet Marketing Forum
• V7Network Forum (
• WebDev Forum
• Work at Home Forum
• HighRankings Forum
• SEO Chat Forum
• AKA Marketing.com Forum
• Cre8asite Forum
• WebProWorld Forum
• WebmasterWorld Forum
• JimWorld Forum
• TotalWebTalk Forum

written by Seo Men

We’ve improved Webmaster Central’s robots.txt analysis tool to recognize sitemap declarations and relative urls. Earlier versions weren’t aware of sitemaps at all, and understood only absolute URLs; anything else was reported as Syntax not understood. The improved version now tells you whether your sitemap’s URL and scope are valid. You can also test against relative URLs with a lot less typing.
Reporting is better, too. You’ll now be told of multiple problems per line if they exist, unlike earlier versions which only reported the first problem encountered. And we’ve made other general improvements to analysis and validation.

Imagine that you’re responsible for the domain www.example.com and you want search engines to index everything on your site, except for your /images folder. You also want to make sure your sitemap gets noticed, so you save the following as your robots.txt file:

disalow images

user-agent: *
Disallow:

sitemap: http://www.example.com/sitemap.xml
You visit Webmaster Central to test your site against the robots.txtanalysis tool using these two test URLs:

http://www.example.com
/archives
Earlier versions of the tool would have reported this:

See for yourself at http://www.google.com/webmasters/tools.

written by Seo Men

What is The Semantic Web?

The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organise and merge the data as it will have more “understanding” of the meaning of the data.

For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.

The are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more. The discussion of these is beyond the scope of this article.

How could The Semantic Web effect search?

The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.

How will this change SEO?

It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.

No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.

Michael Hawthornthwaite works at Acid Computer Services 

written by Seo Men

It’s Monday and You are looking at removing a section of your webpages and have decided to move another section of your website to another folder. Now as an SEO, you would know this would be a suicidal move considering how it would affect your search engine rankings on the search engines (If not handled properly). So how can you go about making changes which would have the least impact on your website’s rankings.Step 1 - You need to know what kind of HTTP header to use, 404, 301, 302 or 200. The 2 HTTP headers that you would require for this example, would mainly be 404 - page cannot be found and 301 - permanent redirect.

Step 2 - Now find relevant or related content that is similar to the content that you are going to remove. This way, your users would still be able to find subject related content. Make sure you do a URL mapping of all the new landing pages, as you would be needing them for the redirects later.

Step 3 - Once you have manage to map out all the related pages, you can now set the type of HTTP header each page should have. For those with related content, put the 301 HTTP code and for those without, place 404 HTTP code. This would allow the search engines to know which pages have been permanently moved and which have been deleted and would be removed from the search engine index.

NOte - It is best to conduct a 301 redirect for pages that have been uploaded for sometime, as your pages might have good quality inbound links which you wouldnt want to waste.

Also when you conduct a 301 redirect, you might experience a drop in traffic and rankings as the search engines need time to update their algorithms.

written by Seo Men

A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.

It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.

If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.

There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.

written by Seo Men

A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.

It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.

If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.

There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.

written by Seo Men

Nielsen//NetRatings reports July 2007 data for the Top Sites by Parent Company and Top Brands. In
addition, Nielsen//NetRatings reveals the Top Advertisers by Company for July 2007.

Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.)

Table 2. Top 10 Brands, Combined Home & Work (U.S.)

Example:  The data indicates that 44.7 million home and work Internet users visited at least one of the
New York Times Company-owned sites or launched an New York Times Company-owned application
during the month, and each person spent, on average, a total of 15 minutes and 43 seconds at one or
more of their sites or applications.

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A
brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of
branded content.

written by Seo Men