Jul 27

Need corporate info on the go?

Corporate networks, (CMS) content management systems, databases - searchable on mobile devices…

If you thought walking and chewing gum at the same time was hard, try walking and searching your corporate information! But wait…now that the new Google Search Appliance Mobile edition has hit the streets, you can do just that. Access your enterprise info while on the go, including searching your corporate network, databases, various content management systems, and your public website. You can even leverage our Google OneBox for Enterprise technology to get real-time info from a range of other business applications!

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Jul 23

Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work.

Use Your Own Content
Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly.

Thoughts/Commentary
You’ve probably heard of the term “blog” or “weblog”. It’s a page that displays (in chronological order) a series of writings on whatever the author wants to write about. While a normal blog also allows others to add their comments to yours, you don’t have to offer that functionality.

typozavricus

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Jul 23

Organic SEO seems to be the catch phrase of the moment. However, unlike many other linking tactics and strategies, this one actually works.

What is Organic Search Engine Optimization?

Explained simply, it’s where all your linking structures originate from the content up - in other words, you let all your content created for your sites, blogs and articles do your link building for you.

Actually, the answer is as simple as this article. You’re probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author’s resource box build one-way links from related niche sites back to your site.

But the keyword is content. You must create high quality original content for this system to really develop and flourish. The better the content, the faster your rankings and traffïc will grow. By producing valuable content in articles, sites and blogs, you are building real traffïc and real links that the search engines salivate over. And they will reward your site with higher rankings and even more traffïc…

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Jul 22

Those of you who follow news about online advertising closely are seeing plenty about the issue of “click fraud” lately…

As part of the settlement in the click-fraud case Lane’s Gifts v. Google, Google agreed with the plaintiffs to have an independent expert examine Google detection methods, practices, policies, and procedures.

The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at New York University

Google has built the following four ‘lines of defense’ for detecting invalid clicks: pre-filtering, online filtering, automated offline detection and manual offline detection, in that order. Google deploys different detection methods in each of these stages: the rule-based and anomaly-based approaches in the pre-filtering and the filtering stages, the combination of all the three approaches in the automated offline detection stage, and the anomaly-based approach in the offline manual inspection stage. This deployment of different methods in different stages gives Google an opportunity to detect invalid clicks using alternative techniques and thus increases their chances of detecting more invalid clicks in one of these stages, preferably proactively in the early stages.

The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable. At several points in his report, he calls out the quality of Google’s inspection systems and notes their constant improvement…

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Jul 19

Inside AdWords - http://adwords.blogspot.com/
(The official source for information about AdWords)

From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages…

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Jul 16

There were very few ways of making money from websites at one point, affiliate schemes, banners ads, membership fees, selling products. Each one of these have their own problems some being difficult to set up, others not being as affective as they once were and a few being very costly with some times high over heads.

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Jul 15

This seo glossary aims to bring you all of the terms and definitions to search engine optimisation and search engine marketing, there are many of them and some times different sites have different meanings. I hope that these are accurate, if not then please get in contact and I will change the details.

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Jul 14

How to select an affiliate program that works for you?
Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your website reputation. This is why you got to carefully select your affiliate marketing programs and make sure that they work for you same as your work for them. Given below are a few points that will help you make better decision in choosing an affiliate program that works for you rather than working only for the affiliate merchant.

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Jul 14

These are the commands that you can use to find out more information about where your website is placed in the Google search engine. You can find out where how many pages of your site have been included in their index or even how many other websites are linking to your site.

Google at one point used to return a true amount of how many pages linked to your own, now they return what ever they feel like. Yahoo returns a much more accurate figure. Having said that, Google still is aware of all of your backlinks - just they decide not to show them. Check out the Yahoo commands for more information.

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Jul 14

Recently I have been concentrating on Yahoo and the elements on a page that they look at when ranking, I looked close at their own guidelines and noticed a few very important key points. Think of this document as a break down of their guide lines. As the following text points out, Yahoo are focusing heavily on page criteria.
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